Back in September when I first started looking at publishing Crimson and Gold, there was an entire list of questions to answer. From the cover to the formatting, did I have everything I needed? There were also questions about whether or not I should do pre-orders, blog tours, ARCs and so many other little things it felt almost like I could easily drown in all the uncertainty.
Writing books is hard. Editing them is harder. Publishing is harder still.
I am however, incredibly happy to announce that all of the pre-launch chaos is almost over. Crimson and Gold officially releases on January 15. I know I’m not the only one wading through posts on how to do a book launch or how to create buzz for a story, so I’m hoping my experiences here will help anyone else with questions.
Building the Plan
The first place I started was figuring out what I needed to do to get ready to launch. That involved digging around on the internet and finding out what others had done for their launch plans. There were a few things I noted were key components.
All three of these are things I knew I had to put into my own plan, which is why for something decided on in September of 2019, the end goal wasn’t feasible until at least January 2020.
Preparation was the biggest factor for how much time I needed. I needed time to make any final edits and to format the text. Additionally, I needed time to write any posts related to the launch. There were also several weeks of work to go into creating the cover.
Because Crimson and Gold is just over thirteen thousand words, I opted for fairly light marketing, utilizing just my twitter and the blog. I went back and forth on whether or not to open pre-orders (more on that a little bit below). Although that certainly reduced the amount of time I needed between deciding to publish and actually clicking the button, there was still a lot of work to go into it.
Behind the Scenes
A lot of the work going into launch day was technical work and learning as I went. Cover creation required not only editing and processing an image but also adding a few new skills to my repertoire of digital art. Learning those skills added several hours to an already lengthy process.
There was also formatting. Once the final edits were made, I needed to add in an appropriate table of contents and make sure it would properly transfer over to an e-book. That was likely the easiest portion of the entire process to complete.
I also had to upload both the manuscript and cover files, check those for errors and make any necessary corrections. Namely my initial cover wasn’t saved at the proper size, making it too small to upload.
All of that took up the months of October through November. Because I wanted the cover reveal done in December, I had to make sure that was completed and ready to go and became the primary reason the cover wasn’t revealed until the 30th. Before I could reveal anything I needed the cover and I needed a description.
The countless hours already put into writing and editing the story had to shift from checking word choice and grammar rules to trying to talk about the story and manipulating photos.
Officially, Crimson and Gold is launching on January 15th. I spent a lot of time debating about opening pre-orders. Ultimately, I decided on yes. It made things a little easier since it meant I could set the date and forget it, not needing to worry that anyone looking for the book wouldn’t be able to get it right away.
Beyond the 15th however, things get a little murkier. I’ll still need to do promotion and marketing. There’s plenty more to learn ahead.
Twelve years ago, a wolf attacked Scarlett. Twelve years ago, Grandmother Rose chased off the man behind that attack.
Now, Ethan is back and Scarlett is the one responsible for defending Fairvale. Doing that means finding the fairy spring and the only person who knows how to find it is the woodcutter, Carter. Carter has is own reasons for not getting involved with fairies and wolves. If Scarlett can’t find the fairy spring, Ethan gains control over some of the most dangerous creatures in the entire First Kingdom.
The same creatures he used to attack her twelve years ago.